Fashion · Brand · Business
Fashion merchandising student, co-founder of Damaged Collective, and streetwear brand builder rooted in the action sports and contemporary market. I turn cultural moments into collections that move.
001 — About
I'm a fashion merchandising student at Orange Coast College with a 3.0 GPA and a passion for building brands that actually resonate. While most students are learning theory, I've been running one.
In late 2023 I co-founded Damaged Collective — a streetwear label built around the idea that being damaged isn't a weakness, it's a starting point. We design, print, and ship everything in-house using screen printing, DTF, and DTG.
I've also worked in the showroom world — interning at Loversrock Showroom where I ran wholesale outreach, managed trade show operations, and communicated directly with international buyers.
002 — Work & Projects
Brand · E-Commerce · Design
Co-founded and continue to run a full streetwear brand — designing collections, managing an online store, handling all in-house printing (screen, DTF, DTG), and growing a community of loyal customers.
Wholesale · Trade Show · B2B
Worked directly on wholesale account management, cold outreach, and trade show operations. Gained hands-on experience communicating with domestic and international buyers across multiple brands.
Social Media · Live Commerce
Currently contributing to live-stream sales events, backend operations, and social media algorithm optimization — applying digital marketing skills to a performance eyewear brand in real time.
003 — Experience
Bomber Eyewear
Damaged Collective
Loversrock Showroom
004 — Skills
Fashion Merchandising
Jan 2024 — Present
LEARNING
BY DOING
Studying Fashion Merchandising with a focus on retail strategy, buying, and product lifecycle management. The classroom reinforces what I'm already putting into practice at Damaged Collective — from trend analysis to inventory planning and brand positioning.
006 — Contact
Whether you're looking to collaborate, carry Damaged Collective, or just talk shop — I'm always open to connecting with people building real things.